Adding Social Media Optimization
Ask any child over the age of 10 what My Space is, and you’ll get a pretty good description. During the conversation, you’ll also probably hear and Jaiku. These are all examples of the different social networks that have Social networks are groups of people who are linked by some type of connection. other — connect. New friends come into the mix. Friends’ friends come into the mix, and eventually you have a network of people (shown in Figure 18-1) who may not know each other in the real world but are connected on the Internet. And using the connections made available by social networking, the category of social media has grown nearly as quickly. Social media are contents generated by social networking. The publishing mode for social media is many-to-many publishing. What this means is that group, or several groups, of people.(Adding Social Media Optimization)
These technologies and practices can be translated into all different kinds of social networking. Table 18-1 is a short list of some of the types of social media and social networking available. Social media, then, are services that allow you to publish or distribute content to a core group of If you’ve ever heard the term Web.
The concept of Web 2.0 is that the next generation of web-based services will be structured differently than those in the past. It’s not about new technologies, really. Instead, Web 2.0 is about the way that people will interact with the Web. In the past, it was pretty straightforward. You went to a web site, saw what there was to see, and then if you liked it you talked to your friends or sent them an e-mail that included a link. Web 2.0 is about streamlining that process and taking advantage of the connections that the Internet enables. Specifically, Web 2.0 is about using the Web as an application. This means that many social-media.
Now, when you find something you like online, sure, you can send your friends an e-mail — or you can distribute it using one of the social-networking services. This allows you to stay connected with your friends, streamlines the connection to those friends, adds new friends to the network, and makes
it possible for you to receive items of interest from them as well. In short, social networking and social media are all about one thing: communicating with your friends about common interests. People want to classify the Web. These technologies allow them to do just that rather than depending on someone else’s classification who doesn’t see the world the way they do.
What’s different about social-media optimization?
In short, everything. your meta tags, and digging up the right balance of links, you’re doing something different — creating relationships, generating content, and tagging the Web. Don’t sell it short. The value of social media has already been proven by many organizations on the Web. One thing to keep in mind as you’re considering social-media optimization is that it’s not as simple as throwing a few crumbs at a social network and waiting for people to come along and share those crumbs with their friends. They won’t.
If you approach social media in that manner, you’ll end up wasting your time, and then when you do get smart, the people who populate the social networking communities you tried it on won’t be as easy to win over to your side. People don’t forget when a faker tries to jump in their midst for purely marketing purposes. It’s the fastest way to send you right to the bottom of the social media pond. And it’s And that’s when your efforts will begin to pay off.
When you’re optimizing for social media, you won’t be focused on adding keywords to your content or tweaking your meta tags. Instead, you’ll be focused on providing something that the members of your chosen social network need. It may be an article, it may be tagging news stories that However you participate in the community, participating will be your best optimization tool.