Adding Your Site to Directories By TalatiExamPaper
Very often search engines and search directories are all piled into the same category. After all, you type in a search term and click a button and the results for that search are returned to you, right? That’s right. It’s just that the data collected by directories and search engines, and the way those search results are returned, is very different. In fact, the fundamental differences between directories and search engines lie in how they collect data, the search results, and how those search results are ranked.(Adding Your Site to Directories)
Yahoo! is one of the most well-known search directories on the Internet. It was one of the first names in search, and it still remains one of the stronger players in the search market. But there are dozens of other directories available on the Internet, and, like search engines, these search directories can be very specialized, so that entries cover a single topic or a related group of topics. Search directories can also be implemented within an organization, so that you can list and find all the important documentation your company owns.
The advantage of these highly targeted search directories is not traffic volume like what you would receive from a search engine or a general search directory;
what’s important here is the quality of traffic you receive. Specific search directories .This means that their chances of reaching a goal conversion on your site (assuming your site is targeted correctly) are much higher than those of visitors who come from search engines.
What Are Directories?
Search directories offer a way of collecting and categorizing links to other web sites. They are not search engines, and behave nothing like search engines. For example, where a search engine collects. You or someone else enters your web site into a directory. And in some cases, once you’ve entered it, the entry is reviewed by a real person before the site is included in directory listings.
Categorization is also likely to be more accurate with a monitored directory, because someone actually checks the site to ensure proper listing. There can be fees associated with monitored directories. The most closely monitored directories are edited ones. These have a very strict structure, and to get your web site included in the listings, you must accurately provide all requested information. Additionally, edited directories reserve the right to edit or change your entry in any manner that they believe is more suitable to the directory with which you’re registering. The fees associated.
In addition to these requirements, most directories have a long list of criteria that are reviewed before a site is actually added to the directory. That’s why it can sometimes take weeks or months for your site to be listed. Depending on the volume of submissions to the directory, it can be a slow process for editors to review each web site.
When you’re ready to submit your web site to a directory, take the time to read completely the directions provided by the directory. If you don’t follow these directions closely, it’s far more likely that your site will be rejected from the listings. This general directory is edited by a team of volunteers, and it’s representative of the various types of directories that are available for you to list your site with. So although there might be some slight differences, the directions for listing your site with ODP are very similar.
What’s difficult is adding your site to all the directories that are appropriate for it. This can be time-consuming, so plan to spend consistent time at it each day until you’ve submitted to all of the sites you’ve selected. Once the submission process is finished, that time can be used to ensure that your sites are updated to reflect any changes you’ve made. Changes for which you may want to send an update to a directory include:
Major online directories ?
Like search engines, there are hundreds of different directories online. Some are general directories, whereas others are very specific and associated with only one industry or organization. When you’re selecting the directories to which you’d like to submit your site, be choosy. Don’t try to list your site in a directory that’s inappropriate. You’ll just be wasting time and collecting rejection slips.
Some of the most well-known directories on the Web are:
- Yahoo! Directory (dir.yahoo.com): The Yahoo! directory is one of the oldest directories on the Internet, but when you go to Yahoo.com you actually won’t be taken to it. Instead, you’ll be taken to a search engine, because Yahoo! changed its format not too long ago. How ever, you can still access the directory, by going to the web site just listed. Yahoo! directory is a general directory.
- GoGuides.Org (www.goguides.org): This directory’s purpose is to be completely spamfree. It’s a comprehensive search directory that even has image-searching capabilities.
- Open Directory Project (www.dmoz.org): The Open Directory Project is one of the most widely accessed directories on the Web. Users submit sites, and volunteer editors review them. ODP is also an open-source technology, so many other directories use this technology as a basis for their own offerings.
- Google Directory (directory.google.com): The Google directory is one of those directories built on the ODP platform. Google is most well-known for its search capabilities, but adding a directory takes advantage of the desire of Internet users to dig deeper into very specific search results.
- SearchSight (www.searchsight.com): Another general directory, SearchSight is one of the lesser-known directories, but it’s quickly gaining traction in the search market.
One reason search directories are still hanging on in an age of search engines is the social nature of those directories. Internet users like to participate in organizing the Web (and you learn more about that in Chapter 18). Socially monitored sites also seem to have more viability with Internet users. People trust others who have the same needs and desires they do much more than they trust robots, crawlers, and spiders.