Automated Optimization TalatiExamPaper
Pay attention in just about any technology industry, and eventually you’re going to hear the term “automation.” That’s because so much technology consists of repetitive actions that are best suited to automation. So when you hear the term automation associated with SEO, you may be thinking, “Wow, optimization automation! How cool is that?” It would be super cool. After all, there are a lot of repetitive tasks in search engine optimization.Using keywords on your pages is one area where you might be able to automate the optimization. Even tagging your site might be an option for automation. It would seem like an easy task to create a piece of software that would add your chosen keywords to the correct tags. And when you’re working on your SEO strategies, there are some things that software programs just can’t do.(Automated Optimization)
Being creative is one of those things. You can tell a piece of software what to do, but the software can’t look at a problem and find a creative way to solve it. If the solution isn’t provided by an algorithm in the program, you’ll be stuck without an answer. Automation has its good and bad points. Some elements of SEO lend themselves to optimization. Others just don’t.
Should You Automate?
Automation is a concept born of the industrial age. There was a time when people were responsible for every step in manufacturing a product of any type. Then someone realized that it would be much faster if you could have a machine do some of the menial, repetitive tasks. And that’s when automation began.
Since those first glimmers of inspiration, automation has been applied to a lot of different products, strategies, and processes. Even on the Internet. Nearly as soon as computer and web applications were developed, someone started trying to automate them. Customer service is a good example. You simply cannot automate customer service entirely. Sure, you can automate some aspects, but when it gets down to dealing with real people, you have to have real people do the job. Machines just don’t understand how people operate. Automated Optimization
carry out a predefined set of activities based on guidelines that are also predefined. But when you have dynamic (changing) parameters, as you do in SEO, there are limits to what you can automate. Automating keyword research is an example. There are plenty of programs available on the Web that will help you with some aspects of keyword research. You can find programs that generate keywords for you, or that look at your competition’s site to see how it’s using keywords and what keywords it’s using. A piece of software can also monitor keywords that you’re using in PPC programs to help you know when your bid is too low. understanding that goes into determining which of those keywords will work for the nuances of your web site.
Creativity is one reason not to automate. A second reason is that many search engines look down on automated SEO strategies. There are bits of SEO that you can automate without being penalized. The result more likely will be having your site delisted from search engine results, at least temporarily. When you’re considering taking the automation route, stick with automation of functions that aren’t critical to providing customers and site visitors with the information and capabilities that they need. Use your creativity to make those elements of your site as appealing to site visitors as possible, and leave the automation for the administrative functions that have no impact on your customers.