How To Add Paid vs. free directories By TalatiExamPaper

The free versus paid debate is one that’s hit every aspect of the Internet and Internet technologies at one time or another. There was worry about free web-site hosting versus paid web hosting, and fret over free e-mail versus paid. And in both cases, whether free or paid is better for you, turns out to depend on what your specific needs are.(How To Add Paid vs. free directories )

The same is true of the debate over free versus paid directory listings. Many experts will try to say that free directory listings have nothing of value listed in them. This is simply not true. Some free directories are actually very strict about the listings that are included in their results. On the other hand, most users believe that paid directories automatically equate to better quality sites. Again, not true. Paid directories can be just as lax about the review process as any other directory.

If a directory you’ve selected is full of outdated sites, spam sites, or mis-categorized sites, it’s probably not the best choice of places to list your web site.
One more element to consider when choosing directories is the audience that’s most likely to use the directory. The company should be able to provide a typical audience profile for you if you can’t tell by looking at the types of sites listed in the directory. Going back to a principle you’ve heard often in this book, your site should be created with the user in mind. The same is true for listing your site.

 

Geo-Targeting SEO Strategies

Creating an SEO strategy for your web site requires more than just choosing what search engines and directories it should appear in. Another consideration is where your site should be listed geographically.  those same users are integrating local searches into their behaviors and habits. For example, if a person information about plasma TVs. It doesn’t matter where it comes from, so long as it answers the customer’s questions. The next phase of the buying process will then be pricing the television. And this will also take place on the Internet. Geography now is becoming more important, but it’s not until the actual sale takes place that geography becomes essential.  purchase in the store (or purchase on the Internet and pick up in the store), that customer might take the time to find a local store (using the Internet) that offers the brand and price he is looking for. If your site isn’t listed in some kind of local directory or categorized on at least one level by location, you’ll miss out on those sales. And it’s smart SEO. Usually, these either require that your physical location be included on your web site, or that you list your site in the right section of a directory.

When to Use Pay-for-Inclusion Services

Pay for inclusion, pay per click, and all other types of fee-based services are widely debated in SEO circles. But of those, pay-for-inclusion services are probably the most controversial. Pay for inclusion is considered by some to be just this side of unethical, and it’s only just this side because it’s such a widely practiced strategy. However, there is a time for paid-inclusion services.

The thing to remember with paid inclusion is that unless you’re using it properly, you’re just wasting money. Because paid-inclusion services don’t guarantee your rank in search results, it’s not a strategy that you’ll want to use for all your search engine optimization. In truth, using paid inclusion for even most of your pages will result mostly in a loss of budget that would be better spent on more effective (or at least better guaranteed) SEO efforts.

The exception to this is when you’re using paid inclusion as a method of testing the placement of a web page based on your SEO efforts. For example, if you have a page on your web site for which you would like to improve the traffic, and you need to do it quickly, you could register for a paidinclusion service. This would get your site listed very quickly in search results. And you can use this capability to view the effectiveness of your SEO efforts. Then, if you find that your SEO efforts aren’t effective, you can tweak the page you’re paying to include until it reaches the level of search result rankings that you need. Once you’re at that level, you’ll know how to optimize other pages on your site for the same results.

Paid-inclusion services are generally inexpensive in relative terms. That makes them ideal services to help you develop a winning SEO strategy through testing. But to use paid inclusion for multiple pages on your site, you’ll probably have to spend a lot of money that would be better spent on more effective strategies (such as pay-per-click advertising).

 

Understanding the Business Model

Another reason many paid services have a bad name in SEO is the number of scams that exist to take advantage of webmasters who use the services. It’s not at all unusual to see an advertisement that claims your site will be added to “thousands” of search engines for one “low” fee (that’s usually well over $300).

The problem with such a claim is that, first, there aren’t thousands of search engines to which a site can be added.  What happens, then, is that the organization signs a contract with you, you pay their fee, and then you may or may not ever be submitted to any sites, much less to the sites that are appropriate for your web pages.  That’s not to say there are not legitimate companies out there that will help you gain better placement for your web site.

If you do find one of these services that looks like it offers the features you need — reporting capabilities. Before you hire a company, take the time to learn about what is has to offer. Is it realistic? If a company promises that it can make your site rank number one in all the different search engines the company works with, you can bet this won’t happen. The number one spot is very tough to achieve. And if that company offers the same guarantee to all its customers,
well . . . there is just no way everyone can be number one. Take the time to check on a company’s claims to ensure it has a legitimate business model. If it says

Most of the time, the company’s claim is that it will “submit” your site to that huge number of search engines and directories.  Finally, if you’re considering hiring a company to submit your site to a variety of search engines, look very closely at the company’s business model, and ask for customer referrals. Of course, the company is only going to provide names of customers who have demonstrated a willingness to speak well of the company, but you can still call those references and ask very specific questions.

Ultimately, hiring a company to submit your site to search engines should be a decision based on your specific needs. If you have time, you can do all the search engine submissions that are needed by yourself. It may take longer for you to submit to all those sites, but the positive side of doing it yourself is the budget savings that you can apply to other, more efficient marketing and SEO tactics.