SEO Beyond the Launch TalatiExamPaper
In order to maintain that great rank that you’ve finally reached, you have to stay on top of your SEO efforts. You’ve read it more than once in this book already — SEO is a never-ending process. Once you’re where you want to be, there’s a lot of work that must be done to keep you there. Even taking a short time away from your efforts could lead to a drop in your position. A good practice is to include an outline in your original SEO plan for the actions you need to take and the amount of time you’ll need for them. On average, you’ll need to devote at least a couple of hours a day to your ongoing SEO efforts, and at times, more than that will be required.(SEO Beyond the Launch)
In the time that you allot for ongoing SEO efforts, there are plenty of things to do. But it should all start with some form of position monitoring and web-site analytics. Position monitoring can usually be accomplished by a software application. But be careful, Google specifically calls the use of automated rank checkers a violation of its terms of service, and may disable your ability to connect to and do searches on Google.com. Moderate use of such software probably won’t be a problem. Many people use these tools to track their positions. So if you can’t take time out of your schedule every day to look up the rank of your web site by keyword in every search engine you’re targeting, an how long they’re staying on You may also want to monitor other portions of your SEO strategy. For example, monitoring keywords and links is always a good idea. Keywords can change. The popular term for something in You have to stay on top of trends in order to take advantage of them.
Monitoring your links is a matter of making sure they lead exactly where you expect them to lead. You may also want to keep an eye on where links are coming to your site from. Incoming links could be damaging to you if they’re coming from unrelated web sites, or if the sites they’re coming from have been determined by search engines to be “bad neighborhoods.” A bad neighborhood is an unethical site or group of sites. In addition to monitoring your links, you’ll also want to add to links, and to content, over time. (SEO Beyond the Launch)
Instead, they’ll look at those links with suspicion and might even make the assumption that you’re spamming the search engine. If that happens, you’ll be delisted from search rankings until you fix what you’ve done wrong. It’s far better to add links to your site a few at a time. You can add a few every day or every week, depending on how many people want to link to your site. However, if you try to add all your links on a single day, it’s not going to look good for you.
Content is also an element of SEO that needs to be maintained over time. Your content should change regularly. In some cases, that means every day; in others it means once a week or once a month. Even And search engines will take note of the number of pages included in your site each time you’re crawled. Landing pages, articles, blogs, newsletter archives, and site
Also remember that if you are using PPC ads that lead to landing pages, the landing pages should be added to your navigational structure as well. People don’t like to be dropped in the center of a jungle and left to figure out how to get where they want to go. Instead, provide a clear path for the next direction your visitors would like to take. Finally, if you haven’t already done it, now is the time to rename pages and images that don’t include keywords. Using the default titles created by your web-site design software won’t win you any points with search engines. Instead, change those page names to reflect the keywords that you’ve chosen. Ideally, the page name will be the same as the page title. And if possible, it will also contain relevant keywords.
Your images may also need to be re-tagged. There are image-specific search engines that index your images for display. So, if you run a custom stationery company, having pictures of your stationery that are labeled with keyword-rich names may help you rank better in image searches as well as in general searches. Keep your image alt tags updated, too. If you change your relevant keywords, don’t forget to also replace meta tag keywords or update meta descriptions as your page changes. It won’t do you any good at all to have one set of keywords in If you don’t stay on top of those changes, you’ll find that you fall behind the competition and will have to fight your way back to the top again.