Why Is SEO Spam a Bad Idea?
Any of the SEO techniques that are considered spam can get your site penalized at the very least or even completely banned. People — site visitors, your customers — don’t like spam. They don’t like spam in their e-mail boxes, and they don’t want to be directed to web pages that are spam. So, though there is one benefit. Spam on the Internet just doesn’t make sense. When it’s so easy for a person to move from one web site to another; one company to another, why would you want to run them off as fast as they land on your site? A much more logical approach is to build your web site with the intent of drawing, and keeping, the user on your site.(Why Is SEO Spam a Bad Idea)
If visitors come to your site and see that you’ve tricked them to get them on your site, they’re going to be annoyed. They’ll click right back off your page, and they’re more likely to remember your web site negatively. If you’re trying to build a business, showing your potential customers your dark side
isn’t the way to do it.
Another reason for avoiding SEO spam is that it can give you a black eye professionally. Again, SEO spam can temporarily get your site listed well in search results, but just as site visitors will see what you’ve done, so will your competition. And they’ll be secure in the knowledge that your rise to the top will be short-lived. Then your site will be delisted from the search results, and your competitors will be back in the positions from which you bumped them. What’s the point? The only company that suffers is your own. If you’ve talked to SEO spam can be costly both in terms of the money that you lose implementing SEO only to be delisted from the search results.
Avoiding SEO Spam
So spamming a search engine isn’t the best idea in the world. When you are caught spamming one, the penalties will differ according to the search engine, but most will delist you from search results. Being delisted isn’t the worst thing in the world that could happen to your site. In most cases, you can get your site reincluded.
Then it could take a couple of months (or longer) to get reincluded. Then you have to work your way back to the top of the results. The whole process could take six months to a year or longer. Time is a valuable commodity when you’re talking about the Internet and the possibilities that it brings to your revenues. Time lost on the Internet is easily as expensive as if you had a bricks-andmortar store that you just didn’t open on one of the busiest days of the week. What’s at stake makes it especially worrisome that you could possibly spam a search engine and not know it. It wouldn’t be intentional, but the results would be the same. So, how do you avoid this? There’s only one way to avoid accidently (or purposely) ending up labeled as a spammer. Build your web site for your audience and not for a search engine. Really, it’s that simple.
The search engine’s target audience is those people. And in an effort to do the best job possible for those people, it’s going to look at every page it indexes in the scope of what’s best for the searcher. So, if you approach creating your web site in the same manner that a search engine approaches serving And that natural alignment will keep you out of trouble with search engines. You should already know how to design your web site with the user in mind. But you can keep Spam of any kind is bad. And no one wants to be labeled a spammer. But being labeled as SEO spam is probably one of the most detrimental blows that your web site can suffer.